The scope of application of plastic cards is expanding every day plastic cards are widely used for non-cash payments, access control, identity cards and other purposes.
They can easily solve inconveniences with cash payments, with the provision of insurance services (plastic card as an insurance policy), identification documents and prepaid services (mobile communications, telephony, Internet).
Our specialists are highly qualified and have extensive experience in printing and personalizing plastic cards. We provide a full range of services from design development to personalization and individual packaging of plastic cards.
A plastic card is a plate of standard dimensions (54x86x0. 76mm), made of special plastic that is resistant to mechanical and thermal influences. Plastic cards differ in their purpose, functional and technical characteristics.
Discount plastic cards - today, these are probably the most popular plastic cards. Discount cards are successfully used by retail houses, supermarkets, and service companies. Discount cards allow customers to constantly enjoy discounts, bonuses, and additional services in a whole network of businesses.
Scratch cards express payments, sometimes scratch cards are called prepaid or advance cards. Scratch cards are used to activate prepaid access services: Internet, IP telephony, and mobile communications. The scratch card is marked with a unique service activation number (pin, login), which is protected by an erasable stripe (scratch sticker, scratch paint, or scratch foil).
Club plastic cards - this is primarily a business card of an elite club, restaurant, or fitness center. The appearance of a club card must necessarily combine elegance and style, tradition and originality, respectability and elitism. Usually, club cards are linked to the club database (number, full name, photo of the club member).
Promotional plastic cards for many companies, the use of plastic cards is one of the most important components of the entire advertising policy.
You can put a calendar grid, a metro card, or any other useful information on the advertising card. Plastic cards as a means of advertising are already widely used in the world. In conditions where it is difficult to surprise a spoiled customer with anything, very strict requirements are imposed on advertising. A special emphasis is placed on the so-called forms of indirect advertising. As a rule, this approach is based on influencing the subconscious mind of a person, on his natural curiosity and other features of human psychology. It is pleasant for a person to carry in his wallet or pocket an object that is aesthetically made and prestigious in the understanding of others (with the inscription "VIP", etc.) - a piece of plastic, which in turn raises questions about how the cardholder received it, where he did it, and for what purpose.
Also, advertising activities with the use of plastic cards are characterized by the following features:
- Due to the psychological characteristics of using a plastic card, this means of advertising meets the requirement of advertising effectiveness.
- In addition, this advertisement has a pronounced individual character and involves working with almost every individual client who is of interest to your company.
- Among other things, this means of advertising is quite cheap. The cost of 5,000 full-color plastic cards is comparable to the cost of advertising approximately the same area in a color magazine with a circulation of 5,000 copies. It should also be taken into account that not all the circulation of the magazine (which, by the way, you can't control in any way) will reach the client you are interested in
Insurance plastic cards they offer certain discounts when paying for insurance services and guarantee maintenance, and can also act as insurance policies that you can always carry with you. Probably, insurance companies were among the first to respond to the appearance of plastic cards (without taking into account banks, as a matter of course) in our country. In a very tough competition in the insurance market, only the insurance company will win, which will satisfy customers ' needs as much as possible. Therefore, it is not surprising that the decision to use an insurance plastic card as a supplement to the insurance policy cannot but have a positive impact on the image of the insurance company, and, consequently, expand the circle of its customers. No matter how well an insurance policy is made, few people will carry it with them all the time. And, as it is not unfortunate, this policy may be needed by a person at the most inopportune moment and in the most inopportune place (as they say: "To know where you will fall,..."). Therefore, the one who offers an insurance policy is absolutely right, as it should be done with documents, keep it in a safe place and with yourself carry an insurance plastic card with information about the insurance policy. Convenient, reliable, long-lasting and, most importantly, always with the client. In other words, a plastic insurance card is a part of the insurance company that is constantly in the client's pocket.
Phone plastic cards - these are plastic cards designed to pay for phone calls.
Plastic smart cards (cards with a microprocessor)
The microprocessor allows you to perform certain operations on the data stored in the card. These operations make up the card's operating system, which provides a large set of memory management, service functions, and security features. Smart cards are increasingly used in everyday life : access control systems, anti-theft systems, logistics automation, intelligent contactless cards (e-wallets, time tracking at the workplace, etc.). Smart cards are significantly superior in reliability and performance to conventional magnetic cards. Smart cards work in off-line mode. Performing any operation using a smart card requires the owner to set a personal password. This password is recorded on the card itself, which means that access to authorization centers is not required.
Electronic plastic wallet (based on a smart card)
An electronic plastic card stores in its memory the amount of funds in the card account of the cardholder. Provides for the use of off-line transactions.
Plastic Contactless Smart Cards
This type of card uses a microprocessor with memory without contacts on the card surface. This card has a number of advantages over cards with surface contacts or magnetic cards. In particular, contactless cards are more resistant to surface contamination. Such plastic cards do not need to be inserted into the slot of the reader, but simply brought to the device.
Plastic cards with a sequential access memory chip
This type of plastic card can be used for recording and reading information. There are two types of plastic memory cards: cards with free access memory and cards with protected memory.
Plastic cards with unprotected memory
Such cards have no restrictions on reading and writing information, and as a result, such cards are convenient for modeling arbitrary data structures.
Plastic cards with protected memory
These cards have a built-in mechanism for delimiting data access. Performing operations of reading, writing or erasing information is authorized by presenting special codes. Usually, plastic cards with protected memory contain an area where identification data is written, which cannot be changed later. This is achieved by burning a special fuse that controls writing to the identification area. The main use of cards with protected memory is "plastic" money and storage of confidential information.
Bank plastic cards - these are personalized plastic cards that provide their holders with the opportunity to pay for goods or services by bank transfer and receive cash at bank branches and ATMs.
Credit plastic cards they are a registered monetary document issued by a credit institution that certifies that the credit card holder has an account with this institution. The card gives its owner the right to make payments for purchased goods and services without using cash, by presenting the card at the institutions that have received the right to pay for it.
Debit plastic cards, unlike credit cards, they are a convenient means for its owner to conduct payment transactions by directly reducing the size of their financial assets.
Payment plastic cards, you can use these cards to pay for goods and services. Payment plastic cards are issued by banks and financial companies.
Refueling (fuel) plastic cards - payment plastic cards that are used to pay for fuel at gas stations.
Plastic identification cards (access cards) - such cards usually prove the identity of the owner. As a rule, access cards are marked with a photo of the owner, their last name, first name and patronymic, dates of issue and expiration, special numbers and other service marks.
Magnetic plastic cards - these are plastic cards, the information carrier in which is a magnetic stripe LoCo or HiCo.
They can easily solve inconveniences with cash payments, with the provision of insurance services (plastic card as an insurance policy), identification documents and prepaid services (mobile communications, telephony, Internet).
Our specialists are highly qualified and have extensive experience in printing and personalizing plastic cards. We provide a full range of services from design development to personalization and individual packaging of plastic cards.
A plastic card is a plate of standard dimensions (54x86x0. 76mm), made of special plastic that is resistant to mechanical and thermal influences. Plastic cards differ in their purpose, functional and technical characteristics.
Discount plastic cards - today, these are probably the most popular plastic cards. Discount cards are successfully used by retail houses, supermarkets, and service companies. Discount cards allow customers to constantly enjoy discounts, bonuses, and additional services in a whole network of businesses.
Scratch cards express payments, sometimes scratch cards are called prepaid or advance cards. Scratch cards are used to activate prepaid access services: Internet, IP telephony, and mobile communications. The scratch card is marked with a unique service activation number (pin, login), which is protected by an erasable stripe (scratch sticker, scratch paint, or scratch foil).
Club plastic cards - this is primarily a business card of an elite club, restaurant, or fitness center. The appearance of a club card must necessarily combine elegance and style, tradition and originality, respectability and elitism. Usually, club cards are linked to the club database (number, full name, photo of the club member).
Promotional plastic cards for many companies, the use of plastic cards is one of the most important components of the entire advertising policy.
You can put a calendar grid, a metro card, or any other useful information on the advertising card. Plastic cards as a means of advertising are already widely used in the world. In conditions where it is difficult to surprise a spoiled customer with anything, very strict requirements are imposed on advertising. A special emphasis is placed on the so-called forms of indirect advertising. As a rule, this approach is based on influencing the subconscious mind of a person, on his natural curiosity and other features of human psychology. It is pleasant for a person to carry in his wallet or pocket an object that is aesthetically made and prestigious in the understanding of others (with the inscription "VIP", etc.) - a piece of plastic, which in turn raises questions about how the cardholder received it, where he did it, and for what purpose.
Also, advertising activities with the use of plastic cards are characterized by the following features:
- Due to the psychological characteristics of using a plastic card, this means of advertising meets the requirement of advertising effectiveness.
- In addition, this advertisement has a pronounced individual character and involves working with almost every individual client who is of interest to your company.
- Among other things, this means of advertising is quite cheap. The cost of 5,000 full-color plastic cards is comparable to the cost of advertising approximately the same area in a color magazine with a circulation of 5,000 copies. It should also be taken into account that not all the circulation of the magazine (which, by the way, you can't control in any way) will reach the client you are interested in
Insurance plastic cards they offer certain discounts when paying for insurance services and guarantee maintenance, and can also act as insurance policies that you can always carry with you. Probably, insurance companies were among the first to respond to the appearance of plastic cards (without taking into account banks, as a matter of course) in our country. In a very tough competition in the insurance market, only the insurance company will win, which will satisfy customers ' needs as much as possible. Therefore, it is not surprising that the decision to use an insurance plastic card as a supplement to the insurance policy cannot but have a positive impact on the image of the insurance company, and, consequently, expand the circle of its customers. No matter how well an insurance policy is made, few people will carry it with them all the time. And, as it is not unfortunate, this policy may be needed by a person at the most inopportune moment and in the most inopportune place (as they say: "To know where you will fall,..."). Therefore, the one who offers an insurance policy is absolutely right, as it should be done with documents, keep it in a safe place and with yourself carry an insurance plastic card with information about the insurance policy. Convenient, reliable, long-lasting and, most importantly, always with the client. In other words, a plastic insurance card is a part of the insurance company that is constantly in the client's pocket.
Phone plastic cards - these are plastic cards designed to pay for phone calls.
Plastic smart cards (cards with a microprocessor)
The microprocessor allows you to perform certain operations on the data stored in the card. These operations make up the card's operating system, which provides a large set of memory management, service functions, and security features. Smart cards are increasingly used in everyday life : access control systems, anti-theft systems, logistics automation, intelligent contactless cards (e-wallets, time tracking at the workplace, etc.). Smart cards are significantly superior in reliability and performance to conventional magnetic cards. Smart cards work in off-line mode. Performing any operation using a smart card requires the owner to set a personal password. This password is recorded on the card itself, which means that access to authorization centers is not required.
Electronic plastic wallet (based on a smart card)
An electronic plastic card stores in its memory the amount of funds in the card account of the cardholder. Provides for the use of off-line transactions.
Plastic Contactless Smart Cards
This type of card uses a microprocessor with memory without contacts on the card surface. This card has a number of advantages over cards with surface contacts or magnetic cards. In particular, contactless cards are more resistant to surface contamination. Such plastic cards do not need to be inserted into the slot of the reader, but simply brought to the device.
Plastic cards with a sequential access memory chip
This type of plastic card can be used for recording and reading information. There are two types of plastic memory cards: cards with free access memory and cards with protected memory.
Plastic cards with unprotected memory
Such cards have no restrictions on reading and writing information, and as a result, such cards are convenient for modeling arbitrary data structures.
Plastic cards with protected memory
These cards have a built-in mechanism for delimiting data access. Performing operations of reading, writing or erasing information is authorized by presenting special codes. Usually, plastic cards with protected memory contain an area where identification data is written, which cannot be changed later. This is achieved by burning a special fuse that controls writing to the identification area. The main use of cards with protected memory is "plastic" money and storage of confidential information.
Bank plastic cards - these are personalized plastic cards that provide their holders with the opportunity to pay for goods or services by bank transfer and receive cash at bank branches and ATMs.
Credit plastic cards they are a registered monetary document issued by a credit institution that certifies that the credit card holder has an account with this institution. The card gives its owner the right to make payments for purchased goods and services without using cash, by presenting the card at the institutions that have received the right to pay for it.
Debit plastic cards, unlike credit cards, they are a convenient means for its owner to conduct payment transactions by directly reducing the size of their financial assets.
Payment plastic cards, you can use these cards to pay for goods and services. Payment plastic cards are issued by banks and financial companies.
Refueling (fuel) plastic cards - payment plastic cards that are used to pay for fuel at gas stations.
Plastic identification cards (access cards) - such cards usually prove the identity of the owner. As a rule, access cards are marked with a photo of the owner, their last name, first name and patronymic, dates of issue and expiration, special numbers and other service marks.
Magnetic plastic cards - these are plastic cards, the information carrier in which is a magnetic stripe LoCo or HiCo.
