Tracking protection is available for one percent of users.
Google has started the process of disabling third-party cookies in its Chrome browser. This change has affected 1% of users worldwide since January 4, as part of the Privacy Sandbox project. According to SecurityLab, considering Chrome's market share, the shutdown will affect about 30 million users.
Users who are included in the first wave of disconnection will see a notification that they have become part of an anti-tracking experiment. This feature restricts the use of third-party cookies to track your online activity. Google has provided for the possibility of temporarily enabling third-party cookies if the user encounters problems with the operation of the sites.
Google's Privacy Sandbox initiative aims to create an alternative to traditional cookies. The system groups users by interests based on their browser activity to provide relevant ads, and the data is processed directly on the user's device. Google plans to store information about users ' interests for three weeks.
This project attracted the attention of regulators due to concerns that it could strengthen Google's position in the market. If all goes well, Google will continue implementing anti-tracking protection for several months, planning to disable third-party cookies for all Chrome users by mid-2024.
Google has started the process of disabling third-party cookies in its Chrome browser. This change has affected 1% of users worldwide since January 4, as part of the Privacy Sandbox project. According to SecurityLab, considering Chrome's market share, the shutdown will affect about 30 million users.
Users who are included in the first wave of disconnection will see a notification that they have become part of an anti-tracking experiment. This feature restricts the use of third-party cookies to track your online activity. Google has provided for the possibility of temporarily enabling third-party cookies if the user encounters problems with the operation of the sites.
Google's Privacy Sandbox initiative aims to create an alternative to traditional cookies. The system groups users by interests based on their browser activity to provide relevant ads, and the data is processed directly on the user's device. Google plans to store information about users ' interests for three weeks.
This project attracted the attention of regulators due to concerns that it could strengthen Google's position in the market. If all goes well, Google will continue implementing anti-tracking protection for several months, planning to disable third-party cookies for all Chrome users by mid-2024.
