Content:
STEP 1: We understand what payment systems and how they work
STEP 2: Draw up the requirements for the payment service
STEP 3: We study what are the requirements of international regulators to the site for connecting online payments. We check our site for compliance with these requirements
STEP 4: Register on the payment platform website and create a merchant account
STEP 5: Choosing how to connect the service to your website
STEP 6: Choosing a tariff
STEP 7: We accept payments and track all transactions in the merchant portal
It is currently very simple to connect the system for accepting online payments to the site; this can be done both without the help of developers, and with their minimal intervention. We tested the whole process and wrote a clear step-by-step instruction.
Whatever the direction of your activity - freelancer, online store, online courses - you will not be able to attract customers without giving them the opportunity to pay for goods and services directly on the site. Convenient payment methods increase customer loyalty and increase the likelihood of repeat purchases.
The ideal option for a business is to provide the client with a wide range of available payment systems and allow them to pay in the way they are used to and consider the most reliable.
To choose a reliable payment partner, let's first figure out how internet acquiring works:
Each payment system is connected separately through a partner bank.
This option has several disadvantages: it takes a lot of time, requires the preparation of a large package of documents, as well as the involvement of developers. For some reason, the bank may not accept the payment, and you will get an unhappy customer and lose money. And you cannot connect directly to the payment system.
All payment systems are connected through one service for accepting online payments
Such companies offer several different payment options at once, simple connection and uncomplicated integration, depending on what type of business you have and basic needs. Payment platforms (also called gateways) work with several banks at once, providing the so-called "cascade processing". That is, if one bank for some reason was unable to conduct a transaction, it is automatically redirected to another partner bank. And so on until the payment is successfully accepted.
The company should provide several options for easy and convenient integration (including without involving developers), such as: payment button, invoicing, API, plugins for CMS sites. Indeed, depending on the size and specialization, the needs of the business differ.
The service should provide acceptance of payments by cards of the most popular payment systems, such as Mastercard and Visa, as well as using Apple Pay, Google Pay.
Transparent tariff scale, no hidden or additional payments.
High conversion of payments - all payments should go through, and not be delayed for several days. This is ensured, among other things, by connecting to several partner banks.
A full-fledged personal account, so that in one place you can set up analytics, view payments in the system, and get feedback.
The service should have good online technical support. Ideally, a personal manager who helps with the connection process.
Having studied more than ten solutions on the market, we settled on a payment service from Fondy that meets all these requirements.
What are the general requirements: the site is working, all its pages are displayed correctly; the list of goods and services corresponds to that stated in the description of the company; all products and services have descriptions and characteristics; certificates and licenses (if any) are posted on the website.
1. The site should be posted and available to users: privacy policy and protection of personal data of customers, terms of delivery of goods and provision of services. You should also indicate the terms of the refund.
2. Add information on currencies and supported payment methods to the site, as well as place on the main page of the site the logos of those payment systems with which you can make a payment (Visa, Mastercard, Space, etc.).
3. Indicate on the website information about the company: legal name, legal and actual address, registration number, email, contact phone number.
Go to the personal cabinet Fondy.
Register with email or Google, Facebook, Linkedin. Follow the link sent to your email to confirm your registration
Next, you need to enter all the information about your company: country, what type of account (individual entrepreneur, legal entity or individual account (individual)), company website and phone number. It is best to register as a sole proprietor or legal entity.
Enter basic financial information: legal name of the company, IBAN, EDRPOU. As for the minimum amount of compensation indicated here, it is preliminary and can be reduced or increased at your request.
Note: if the company does not yet have its own website or does not plan at all, you can add a link to your social media account.
Required documents: if available - licenses, permits, certificates (relevant, for example, for drug dealers); extract from the unified state register (certificate of state registration of an individual entrepreneur); copy of the passport of the sole proprietor (1-2 pages and current registration); certificate from the bank about opening a current account; copy of TIN of FLP (identification number).
Next, you need to upload scanned copies of documents, based on what type of account you have chosen.
Ready! Then the moderator checks your merchant, and during the working day the manager will contact you to sign the contract. In the meantime, you can start integrating into the site using the test data.
The client follows the link and pays the invoice, and the money is credited to your account.
You can create and customize a payment button in your merchant account. To do this, in the "Payment buttons" menu, select "Button constructor". Here you can specify such parameters as: whether the payment will be one-time or regular, the amount, you can add additional fields (for example, the requirement to enter an email before payment).
Then we press "Generate" and we get the opportunity to change the appearance of the payment button depending on the style of the site or the preferences of the entrepreneur.
The button is ready to use. The source code you receive must be pasted anywhere on your site. When a client clicks on the button, he is immediately taken to the Fondy payment page:
The higher your company's turnover, the higher the likelihood of negotiating an individual rate.
Note: Commission fees may be borne by the client. But it is best to include it in the price of the product.
If you would like to follow our example, register using the link below. By connecting to Fondy, the company acquires a reliable payment partner, and its customers get the opportunity to pay for purchases using their preferred payment methods.
STEP 1: We understand what payment systems and how they work
STEP 2: Draw up the requirements for the payment service
STEP 3: We study what are the requirements of international regulators to the site for connecting online payments. We check our site for compliance with these requirements
STEP 4: Register on the payment platform website and create a merchant account
STEP 5: Choosing how to connect the service to your website
STEP 6: Choosing a tariff
STEP 7: We accept payments and track all transactions in the merchant portal
It is currently very simple to connect the system for accepting online payments to the site; this can be done both without the help of developers, and with their minimal intervention. We tested the whole process and wrote a clear step-by-step instruction.
Whatever the direction of your activity - freelancer, online store, online courses - you will not be able to attract customers without giving them the opportunity to pay for goods and services directly on the site. Convenient payment methods increase customer loyalty and increase the likelihood of repeat purchases.
STEP 1: We understand what payment systems and how they work
Debit and credit cards (mainly Mastercard and Visa payment systems) are the most preferred payment method in most countries. Also, do not forget about such local payment systems as Prostir and innovative payment methods. In 2017-18, Apple Pay and Google Pay were launched. And just a year later, thousands of online stores started accepting payments using these payment systems.The ideal option for a business is to provide the client with a wide range of available payment systems and allow them to pay in the way they are used to and consider the most reliable.
To choose a reliable payment partner, let's first figure out how internet acquiring works:
Each payment system is connected separately through a partner bank.
This option has several disadvantages: it takes a lot of time, requires the preparation of a large package of documents, as well as the involvement of developers. For some reason, the bank may not accept the payment, and you will get an unhappy customer and lose money. And you cannot connect directly to the payment system.
All payment systems are connected through one service for accepting online payments
Such companies offer several different payment options at once, simple connection and uncomplicated integration, depending on what type of business you have and basic needs. Payment platforms (also called gateways) work with several banks at once, providing the so-called "cascade processing". That is, if one bank for some reason was unable to conduct a transaction, it is automatically redirected to another partner bank. And so on until the payment is successfully accepted.
STEP 2: Draw up the requirements for the payment service
What points did we focus on when choosing a payment service?The company should provide several options for easy and convenient integration (including without involving developers), such as: payment button, invoicing, API, plugins for CMS sites. Indeed, depending on the size and specialization, the needs of the business differ.
The service should provide acceptance of payments by cards of the most popular payment systems, such as Mastercard and Visa, as well as using Apple Pay, Google Pay.
Transparent tariff scale, no hidden or additional payments.
High conversion of payments - all payments should go through, and not be delayed for several days. This is ensured, among other things, by connecting to several partner banks.
A full-fledged personal account, so that in one place you can set up analytics, view payments in the system, and get feedback.
The service should have good online technical support. Ideally, a personal manager who helps with the connection process.
Having studied more than ten solutions on the market, we settled on a payment service from Fondy that meets all these requirements.
STEP 3: We study what are the requirements of international regulators to the site for connecting online payments. We check our site for compliance with these requirements
Check if your site meets the requirements of international payment systems and trade standards. This is very important for starting cooperation with any service for accepting online payments.What are the general requirements: the site is working, all its pages are displayed correctly; the list of goods and services corresponds to that stated in the description of the company; all products and services have descriptions and characteristics; certificates and licenses (if any) are posted on the website.
1. The site should be posted and available to users: privacy policy and protection of personal data of customers, terms of delivery of goods and provision of services. You should also indicate the terms of the refund.
2. Add information on currencies and supported payment methods to the site, as well as place on the main page of the site the logos of those payment systems with which you can make a payment (Visa, Mastercard, Space, etc.).
3. Indicate on the website information about the company: legal name, legal and actual address, registration number, email, contact phone number.
STEP 4: Register on the payment platform website and create a merchant account
To connect a payment service from Fondy to your website, you first need to set up a merchant account. It will take no more than 15 minutes of your time. How to do it?Go to the personal cabinet Fondy.
Register with email or Google, Facebook, Linkedin. Follow the link sent to your email to confirm your registration
Next, you need to enter all the information about your company: country, what type of account (individual entrepreneur, legal entity or individual account (individual)), company website and phone number. It is best to register as a sole proprietor or legal entity.
Enter basic financial information: legal name of the company, IBAN, EDRPOU. As for the minimum amount of compensation indicated here, it is preliminary and can be reduced or increased at your request.
Note: if the company does not yet have its own website or does not plan at all, you can add a link to your social media account.
Required documents: if available - licenses, permits, certificates (relevant, for example, for drug dealers); extract from the unified state register (certificate of state registration of an individual entrepreneur); copy of the passport of the sole proprietor (1-2 pages and current registration); certificate from the bank about opening a current account; copy of TIN of FLP (identification number).
Next, you need to upload scanned copies of documents, based on what type of account you have chosen.
Ready! Then the moderator checks your merchant, and during the working day the manager will contact you to sign the contract. In the meantime, you can start integrating into the site using the test data.
STEP 5: Choosing how to connect the service to your website
Depending on the type of your business, Fondy offers different solutions for accepting online payments. Let's take a closer look at how they differ and how to choose one or another tool for your business.5.1. What to do if I don't have a website yet, and all sales are made through social networks
A simple and straightforward payment acceptance tool - invoicing or online invoicing - will suit you. How to set up invoicing in just a couple of minutes in a personal merchant account? In the "Invoices" menu, select "Create invoice", indicate the amount, recipient (or several recipients) e-mail. The invoice can be sent to the client via email, sms or any messenger.The client follows the link and pays the invoice, and the money is credited to your account.
5.2. How to set up a payment acceptance system if I have a simple website with a website builder and a minimum budget
For business start-ups, freelancers, and companies with limited staff (no web developer, for example), Fondy offers a payment button. You can adapt it to your site, and then insert it in the right place on the site. By clicking on the payment button, the client automatically goes to the online payment page.You can create and customize a payment button in your merchant account. To do this, in the "Payment buttons" menu, select "Button constructor". Here you can specify such parameters as: whether the payment will be one-time or regular, the amount, you can add additional fields (for example, the requirement to enter an email before payment).
Then we press "Generate" and we get the opportunity to change the appearance of the payment button depending on the style of the site or the preferences of the entrepreneur.
The button is ready to use. The source code you receive must be pasted anywhere on your site. When a client clicks on the button, he is immediately taken to the Fondy payment page:
5.3. Which solution to choose if I have a site on one of the CMS systems
Most often, online stores are created using content management systems (CMS) - it takes the least time. In this case, you can easily and quickly add all the necessary changes. Also, CMS systems allow you to get quick access to support. With this in mind, Fondy provides payment modules for more than 30 popular CMS (Magento, Opencart, WordPress, Simpla, Bitrix, etc.). You need to select your CMS, download the payment module and, following the detailed instructions, install it. As a result, the merchant receives a branded form of payment on the site.5.4. What to do if I have a complex product and have a development team
In this case, API integration is fine for you. With its help, developers can make a custom payment solution for your project. The API assumes the execution of payment transactions, the generation of reports and monitoring of payments on the server side or the merchant's application. A full description of the API Fondy scheme is available on the company's website.STEP 6: Choosing a tariff
Commission and rates depend on your monthly turnover, as well as on your type of activity. Basic rates:The higher your company's turnover, the higher the likelihood of negotiating an individual rate.
Note: Commission fees may be borne by the client. But it is best to include it in the price of the product.
STEP 7: We accept payments and track all transactions in the merchant portal
That's all! We have set up accepting payments on our website. Now all incoming payments can be tracked in a user-friendly interface.If you would like to follow our example, register using the link below. By connecting to Fondy, the company acquires a reliable payment partner, and its customers get the opportunity to pay for purchases using their preferred payment methods.
