The Internet Retailer e-commerce blog has published an annual ranking of the top online retailers in Europe. The top ten includes Amazon, Otto Group, Tesco Stores, Staples, Apple, Home Retail Group, Cnova, Zalando, Asda and Direct store. Total sales of all online merchants in the top 500 in 2021 increased by 15.6% compared to the previous year to 124 billion euros. The top 500 European online stores generate 29% of all European e-commerce sales.
According to the ranking, Amazon became the absolute leader with 21 billion euros of Internet sales, leaving behind the number 2 in the list, the Otto Group, whose network sales in 2021 amounted to 6.5 billion euros. Amazon is also one of the fastest growing companies in the top ten on the list as its sales increased by 20%. By comparison, Otto and Tesco's sales increased 8.3% and 11.1%, respectively.
But Amazon isn't the fastest growing company in the top 500 in Europe's e-commerce market. Here the palm was won by the Turkish retailer Morhipo, which sells clothing and accessories online. Its sales last year rose by a whopping 116.7% to € 65 million. Other fast-growing companies include Wikimart (Russia), Elgiganten (Denmark), Claire's (UK) and Hepsiburada.com (Turkey).
According to the ranking, Amazon became the absolute leader with 21 billion euros of Internet sales, leaving behind the number 2 in the list, the Otto Group, whose network sales in 2021 amounted to 6.5 billion euros. Amazon is also one of the fastest growing companies in the top ten on the list as its sales increased by 20%. By comparison, Otto and Tesco's sales increased 8.3% and 11.1%, respectively.
But Amazon isn't the fastest growing company in the top 500 in Europe's e-commerce market. Here the palm was won by the Turkish retailer Morhipo, which sells clothing and accessories online. Its sales last year rose by a whopping 116.7% to € 65 million. Other fast-growing companies include Wikimart (Russia), Elgiganten (Denmark), Claire's (UK) and Hepsiburada.com (Turkey).
