Staying abreast of all fashionable novelties, getting the best price from the seller, purchasing a light snack - all these actions are nowadays possible from a mobile device. MasterCard, one of the leading providers of innovative mobile services, showed how to develop the consumer shopping experience and improve the user experience at the annual Innovation Showcase. In particular, the company showcased 10 payment methods in the modern digital age.
“The use of digital technology is radically changing consumer habits and behavior day after day. As a result, users can now make purchases and pay for them in the way that suits them best, and from any device they own: one click, touch or sign up, at home, in the office or on the street, ”said Ed McLaughlin ( Ed McLaughlin, Chief New Payments Manager at MasterCard. “We continue to drive digital transformation and introduce new, improved and innovative solutions to meet the needs of consumers and merchants.”
Among the 10 payment methods presented by MasterCard as part of the Innovation Showcase, the following solutions are:
- In-stadium - provides an opportunity to pay for orders for meals and meals from a mobile device;
- Parkeon is an application that allows you not only to pay for parking a car, but also to receive bonuses for it;
- Qantas Cash - this prepaid card allows you to add funds in the currency of the country to which the user plans to travel;
- Fuel Rewards Network - a program that allows you to accumulate discounts and rewards for refueling at certain stations;
- Digital Food - provides consumers with the ability to order food from retailers and pay for orders using electronic payments;
- Simplify Commerce - Allows merchants to accept mobile andelectronic payments, regardless of the payment brand, within minutes, and provides customers with a new convenient way to make payments.
Recall that at the beginning of the month, MasterCard, together with Blue Label Telecoms, expanded electronic payments for small businesses.
“The use of digital technology is radically changing consumer habits and behavior day after day. As a result, users can now make purchases and pay for them in the way that suits them best, and from any device they own: one click, touch or sign up, at home, in the office or on the street, ”said Ed McLaughlin ( Ed McLaughlin, Chief New Payments Manager at MasterCard. “We continue to drive digital transformation and introduce new, improved and innovative solutions to meet the needs of consumers and merchants.”
Among the 10 payment methods presented by MasterCard as part of the Innovation Showcase, the following solutions are:
- ShopThis!: Thanks to the collaboration of MasterCard, Intel and PhiSix Fashion Labs, users browsing products in catalogs will be able to directly purchase the product they like in the interactive 3D application (fitting room) Virtual Shopping Experience from Intel.
- Wearable Devices: MasterCard has demonstrated how mobile is changing the way customers shop and assist buyers and sellers.
- MasterPass by MasterCard: This now popular payment technology makes it easy not only to store payment cards, but also to make contactless payments in seconds online or using mobile devices.
- QkR: This application provides users with convenient payment methods:
- In-stadium - provides an opportunity to pay for orders for meals and meals from a mobile device;
- Parkeon is an application that allows you not only to pay for parking a car, but also to receive bonuses for it;
- Qantas Cash - this prepaid card allows you to add funds in the currency of the country to which the user plans to travel;
- Fuel Rewards Network - a program that allows you to accumulate discounts and rewards for refueling at certain stations;
- Digital Food - provides consumers with the ability to order food from retailers and pay for orders using electronic payments;
- Simplify Commerce - Allows merchants to accept mobile andelectronic payments, regardless of the payment brand, within minutes, and provides customers with a new convenient way to make payments.
Recall that at the beginning of the month, MasterCard, together with Blue Label Telecoms, expanded electronic payments for small businesses.
